Atlanta's Original American Eatery. Family owned and operated since 1928. Shipping nationwide on @goldbelly
Followers
21.1K
Following
240
Total Posts
Engagement Rate
0.35%
Avg Likes
63
Avg Comments
The Varsity is a verified Business brand on Instagram, tracked in the InstME index with 21.1K followers. Its posts sit across business and parenting. The account has published 1,006 posts, currently around 2 posts a week. Engagement runs at 0.35%, or about 63 likes and 12 comments per post.
Thevarsity1928 is a Business account on Instagram with 21.1K followers and 1,006 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Thevarsity1928's 0.35% engagement rate is in the bottom quarter (median: 1.46%).
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Lately Thevarsity1928 has been publishing about 2 posts per week.
At 94/100 on audience quality, Thevarsity1928 carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$74–$140
Based on 21.1K followers and a 0.35% engagement rate, a single sponsored post by Thevarsity1928 is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thevarsity1928 | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.46% |
| Average likes | 63 | 334 |
| Average comments | 12 | 22 |
| Posts per week | 2.01 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Varsity is a verified business brand on Instagram, with 21.1K followers.
The Varsity posts on Instagram as @thevarsity1928.
The Varsity has 21,071 followers on Instagram (21.1K) as of Jul 15, 2026.
The Varsity's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by The Varsity average 63 likes and 12 comments.
The Varsity posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of The Varsity's followers are low-quality or inactive, giving an audience-quality score of 94/100.
The Varsity is registered as a business account on Instagram and is verified.
The Varsity is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,006 posts.
1,006
12
Posts / Week
2.01
Growth Score
7 / 100
ER Rank
13th
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
Engagement
0.25%
Yes. The Varsity carries the blue verified badge on Instagram.
A sponsored post from The Varsity is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
