On Instagram, THE SOUL is a Fashion brand based in Vietnam with an audience of 32.6K. THE SOUL has shared 166 posts to date, currently around 6 posts a week. Engagement runs at 0.03%, or about 10 likes and 1 comments per post.
With 32.6K followers across 166 posts, Thesoul.basic is one of the Fashion accounts tracked in the InstME index.
Thesoul.basic records a 0.03% engagement rate, in the bottom quarter (median: 1.09%) for the 7,395 Fashion accounts with 10K–100K followers tracked in the InstME index.
Over recent weeks, Thesoul.basic has published about 6 posts per week.
Thesoul.basic keeps its following list short (5) relative to 32.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$110–$210
Based on 32.6K followers and a 0.03% engagement rate, a single sponsored post by Thesoul.basic is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Vietnam, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Thesoul.basic | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.09% |
| Average likes | 10 | 243 |
| Average comments | 1 | 19 |
| Posts per week | 5.68 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thesoul.basic | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.96% |
| Average likes | 10 | 180 |
| Average comments | 1 | 7 |
| Posts per week | 5.68 | 0.41 |
Median values from 92 accounts in Vietnam with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
THE SOUL is a fashion brand based in Vietnam on Instagram, with 32.6K followers.
THE SOUL posts on Instagram as @thesoul.basic.
THE SOUL has 32,566 followers on Instagram (32.6K) as of Sep 15, 2026.
THE SOUL's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by THE SOUL average 10 likes and 1 comments.
THE SOUL posts about 6 times per week on average.
THE SOUL is registered as a business account on Instagram.
THE SOUL is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 166 posts.
THE SOUL's profile places the account in Vietnam. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
166
Avg Comments
1
Engagement
0.17%
A sponsored post from THE SOUL is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
