Host/Producer: The Smoking Tire YT & Podcast Editor-at-Large: @roadandtrack Owner/ Founder:
Followers
317.3K
Following
1.3K
Total Posts
Engagement Rate
0.42%
Avg Likes
1,289
Avg Comments
Matt Farah is a verified Music brand on Instagram, tracked in the InstME index with 317.3K followers. Its posts sit across music and tech. To date Matt Farah has posted 8,734 times, currently around 9 posts a week. Typical posts draw 1,289 likes and 45 comments, putting engagement at 0.42%.
Thesmokingtire has built an audience of 317.3K followers on Instagram over 8,734 posts as a Music account.
Among 4,576 Music accounts with 100K–1M followers in the InstME index, Thesmokingtire's 0.42% engagement rate comes in in the bottom quarter (median: 1.76%).
Roughly one in 29 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Thesmokingtire sits at about 9 posts per week, more than one per day.
Thesmokingtire comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,349 others against 317.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 317.3K followers and a 0.42% engagement rate, a single sponsored post by Thesmokingtire is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thesmokingtire | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.76% |
| Average likes | 1,289 | 4,115 |
| Average comments | 45 | 114 |
| Posts per week | 8.7 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Matt Farah is a verified music brand on Instagram, with 317.3K followers.
Matt Farah posts on Instagram as @thesmokingtire.
Matt Farah has 317,342 followers on Instagram (317.3K) as of Jul 14, 2026.
Matt Farah's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Matt Farah average 1,289 likes and 45 comments.
Matt Farah posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of Matt Farah's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Matt Farah is registered as a business account on Instagram and is verified.
Matt Farah is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 8,734 posts.
8,734
45
Posts / Week
8.7
Growth Score
8.4 / 100
ER Rank
30th
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
1.13%
Yes. Matt Farah carries the blue verified badge on Instagram.
A sponsored post from Matt Farah is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
