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The Real Group is a verified Music brand based in Sweden. The account has built 25.1K followers on Instagram. Content spans music and art. The account has published 530 posts, currently less than one post a week. Posts average 70 likes and 23 comments, an engagement rate of 0.37%.
Therealgroupofficial is a Music account on Instagram with 25.1K followers and 530 published posts.
Compared with 17,051 other Music accounts with 10K–100K followers in the InstME index, Therealgroupofficial's 0.37% engagement rate is in the bottom quarter (median: 2.47%).
The comment-to-like ratio works out to one comment per 3 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$88–$160
Based on 25.1K followers and a 0.37% engagement rate, a single sponsored post by Therealgroupofficial is worth an estimated $88–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Therealgroupofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 2.47% |
| Average likes | 70 | 535 |
| Average comments | 23 | 35 |
| Posts per week | 0.46 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Therealgroupofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.56% |
| Average likes | 70 | 453 |
| Average comments | 23 | 16 |
| Posts per week | 0.46 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
The Real Group is a verified music brand based in Sweden on Instagram, with 25.1K followers.
The Real Group posts on Instagram as @therealgroupofficial.
The Real Group has 25,055 followers on Instagram (25.1K) as of Sep 5, 2026.
The Real Group's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by The Real Group average 70 likes and 23 comments.
The Real Group posts less than once a week on average.
The Real Group is registered as a business account on Instagram and is verified.
The Real Group is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 530 posts.
The Real Group's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
530
Avg Comments
23
Engagement
5.36%
Yes. The Real Group carries the blue verified badge on Instagram.
A sponsored post from The Real Group is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
