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Outreach This Creator For FreePlan B - Malmö runs a business account account based in Sweden with 28.7K followers on Instagram. Plan B - Malmö has shared 6,123 posts to date, currently around 9 posts a week. Posts average 59 likes and 2 comments, an engagement rate of 0.21%.
Planbmalmo is a business account whose 6,123 posts have grown a following of 28.7K on Instagram.
On average, Planbmalmo's posts earn 59 likes and 2 comments, about one interaction per 471 followers.
The comment-to-like ratio works out to one comment per 24 likes, pointing to a healthy amount of conversation.
Lately Planbmalmo has been publishing about 9 posts per week, more than one per day.
Estimated sponsored-post value
$100–$190
Based on 28.7K followers and a 0.21% engagement rate, a single sponsored post by Planbmalmo is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Planbmalmo | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.45% |
| Average likes | 59 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 9.43 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Planbmalmo | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.56% |
| Average likes | 59 | 453 |
| Average comments | 2 | 16 |
| Posts per week | 9.43 | 0.81 |
Median values from 184 accounts in Sweden with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Plan B - Malmö is a Instagram brand based in Sweden on Instagram, with 28.7K followers.
Plan B - Malmö posts on Instagram as @planbmalmo.
Plan B - Malmö has 28,672 followers on Instagram (28.7K) as of Jul 10, 2026.
Plan B - Malmö's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Plan B - Malmö average 59 likes and 2 comments.
Plan B - Malmö posts about 9 times per week on average.
Plan B - Malmö is registered as a business account on Instagram.
Plan B - Malmö's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Plan B - Malmö is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
6,123
Avg Comments
2
Engagement
0.28%
