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465.1K
Following
177
Total Posts
Engagement Rate
2.46%
Avg Likes
11,348
Avg Comments
PWHL is a verified Home & DIY brand. The account has built 465.1K followers on Instagram. To date PWHL has posted 5,244 times, currently around 2 posts a week. Posts average 11,348 likes and 89 comments, an engagement rate of 2.46%.
Thepwhlofficial has built an audience of 465.1K followers on Instagram over 5,244 posts as a Home & DIY account.
Thepwhlofficial's 2.46% engagement rate is in the top quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
One comment lands for every 127 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Thepwhlofficial sits at about one post per week.
The account follows just 177 others against 465.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,000–$7,400
Based on 465.1K followers and a 2.46% engagement rate, a single sponsored post by Thepwhlofficial is worth an estimated $4,000–$7,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Thepwhlofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.46% | 0.63% |
| Average likes | 11,348 | 1,415 |
| Average comments | 89 | 30 |
| Posts per week | 1.53 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
PWHL is a verified home & diy brand on Instagram, with 465.1K followers.
PWHL posts on Instagram as @thepwhlofficial.
PWHL has 465,132 followers on Instagram (465.1K) as of Jul 15, 2026.
PWHL's engagement rate is 2.46%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by PWHL average 11,348 likes and 89 comments.
PWHL posts about 2 times per week on average.
PWHL is registered as a business account on Instagram and is verified.
PWHL is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,244 posts.
Yes. PWHL carries the blue verified badge on Instagram.
A sponsored post from PWHL is estimated at $4,000 to $7,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,244
89
Posts / Week
1.53
Growth Score
49.2 / 100
Follower Ratio
2627.9×
1.2M
Engagement
14.61%
