Quito - ECUADOR 🇪🇨 Founder: @_luchom NEXT DATE: 3 de Octubre @seradevillalta @mrodriguezmusik Demos:
The Pug Records is a Music creator based in Ecuador. The account has built 2.5K followers on Instagram. The account posts mainly around music and business topics. The Pug Records has shared 115 posts to date, currently less than one post a week. Typical posts draw 138 likes and 23 comments, putting engagement at 6.36%.
Thepugrecords is a Music account on Instagram with 2.5K followers and 115 published posts.
Compared with 33,328 other Music accounts with 1K–10K followers in the InstME index, Thepugrecords's 6.36% engagement rate is above the median of 5.45%.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Thepugrecords's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$36–$66
Based on 2.5K followers and a 6.36% engagement rate, a single sponsored post by Thepugrecords is worth an estimated $36–$66. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thepugrecords | Cohort median |
|---|---|---|
| Engagement rate | 6.36% | 5.45% |
| Average likes | 138 | 136 |
| Average comments | 23 | 15 |
| Posts per week | 0.1 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thepugrecords | Cohort median |
|---|---|---|
| Engagement rate | 6.36% | 6.91% |
| Average likes | 138 | 145 |
| Average comments | 23 | 14 |
| Posts per week | 0.1 | 0.27 |
Median values from 80 accounts in Ecuador with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
The Pug Records is a music creator based in Ecuador on Instagram, with 2.5K followers.
The Pug Records posts on Instagram as @thepugrecords.
The Pug Records has 2,540 followers on Instagram (2.5K) as of Sep 20, 2026.
The Pug Records's engagement rate is 6.36%, calculated from average likes and comments per post relative to followers. That is above the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by The Pug Records average 138 likes and 23 comments.
The Pug Records posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of The Pug Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
115
Avg Comments
23
More men than women · mostly 16–30
Typical for Music creators in Ecuador, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
Engagement
8.02%
The Pug Records is registered as a creator account on Instagram.
The Pug Records is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 115 posts.
The Pug Records's profile places the account in Ecuador. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from The Pug Records is estimated at $36 to $66. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
