🏆 98/100 Platinum Award-winning London Dry Gin The smoothest gin in the game. Black/Minority-owned & proudly independent 🔞 21+ | 👇 Shop now
Followers
12.4K
Following
33
Total Posts
Engagement Rate
0.08%
Avg Likes
8
Avg Comments
The Old G is a verified Wine/spirits brand, with 12.4K followers on Instagram. To date The Old G has posted 143 times, currently less than one post a week. Posts average 8 likes and 3 comments, an engagement rate of 0.08%.
Theoldgspirit's Instagram presence spans 143 posts and 12.4K followers, profiling it as a Wine/spirits account.
A post from Theoldgspirit usually lands 8 likes and 3 comments, near one interaction for every 1,222 followers.
Theoldgspirit keeps a posting cadence of less than one post per week.
Theoldgspirit follows only 33 accounts while being followed by 12.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$44–$81
Based on 12.4K followers and a 0.08% engagement rate, a single sponsored post by Theoldgspirit is worth an estimated $44–$81. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Theoldgspirit | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.45% |
| Average likes | 8 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.94 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
The Old G is a verified wine/spirits brand on Instagram, with 12.4K followers.
The Old G posts on Instagram as @theoldgspirit.
The Old G has 12,430 followers on Instagram (12.4K) as of Jul 12, 2026.
The Old G's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by The Old G average 8 likes and 3 comments.
The Old G posts less than once a week on average.
The Old G is registered as a business account on Instagram and is verified.
The Old G is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 143 posts.
Yes. The Old G carries the blue verified badge on Instagram.
A sponsored post from The Old G is estimated at $44 to $81. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
143
3
Posts / Week
0.94
Growth Score
1.6 / 100
Follower Ratio
376.7×
Engagement
3.04%
