Your go-to ritual for relaxation 90 locations open from coast to coast Book a massage NOW ↓
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134.1K
Following
1.3K
Total Posts
Engagement Rate
0.82%
Avg Likes
730
Avg Comments
On Instagram, The NOW is a verified Beauty brand based in United States with an audience of 134.1K. Content spans beauty and health. The account has published 4,081 posts, currently less than one post a week. Posts average 730 likes and 370 comments, an engagement rate of 0.82%.
Thenowmassage's Instagram presence spans 4,081 posts and 134.1K followers, profiling it as a Beauty account.
Thenowmassage has an engagement rate of 0.82%, which is above the median of 0.47% for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
At one comment per 2 likes, the ratio points to an unusually discussion-heavy audience.
Thenowmassage keeps a posting cadence of less than one post per week.
Thenowmassage follows only 1,330 accounts while being followed by 134.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$470–$870
Based on 134.1K followers and a 0.82% engagement rate, a single sponsored post by Thenowmassage is worth an estimated $470–$870. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Thenowmassage | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.47% |
| Average likes | 730 | 1,059 |
| Average comments | 370 | 46 |
| Posts per week | 0.04 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thenowmassage | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 0.44% |
| Average likes | 730 | 978 |
| Average comments | 370 | 55 |
| Posts per week | 0.04 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
The NOW is a verified beauty brand based in United States on Instagram, with 134.1K followers.
The NOW posts on Instagram as @thenowmassage.
The NOW has 134,129 followers on Instagram (134.1K) as of Aug 27, 2026.
The NOW's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by The NOW average 730 likes and 370 comments.
The NOW posts less than once a week on average.
The NOW is registered as a business account on Instagram and is verified.
The NOW is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 4,081 posts.
The NOW's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,081
370
Posts / Week
0.04
Growth Score
16.4 / 100
Last Post
Today
Engagement
0.28%
Yes. The NOW carries the blue verified badge on Instagram.
A sponsored post from The NOW is estimated at $470 to $870. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
