NOLA’s top digital parenting resource 💕Parenting content | Resources | Community ✉️ Connecting moms since 2012
Followers
38.2K
Following
7.5K
Total Posts
Engagement Rate
0.85%
Avg Likes
310
Avg Comments
Reaching 38.2K followers on Instagram, New Orleans Mom is a verified Parenting brand. Its posts sit across parenting and lifestyle. New Orleans Mom has shared 6,390 posts to date, currently around 4 posts a week. Typical posts draw 310 likes and 16 comments, putting engagement at 0.85%.
With 38.2K followers across 6,390 posts, Theneworleansmom is one of the Parenting accounts tracked in the InstME index.
Against 2,913 Parenting accounts with 10K–100K followers in the InstME index, Theneworleansmom's 0.85% engagement rate lands below the median of 1.08%.
The like-to-comment split is roughly 20 to one, indicating an unusually discussion-heavy audience.
Theneworleansmom's recent cadence works out to about 4 posts per week.
InstME's checks rate Theneworleansmom's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$250
Based on 38.2K followers and a 0.85% engagement rate, a single sponsored post by Theneworleansmom is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theneworleansmom | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.08% |
| Average likes | 310 | 275 |
| Average comments | 16 | 15 |
| Posts per week | 4.2 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 16, 2026
New Orleans Mom is a verified parenting brand on Instagram, with 38.2K followers.
New Orleans Mom posts on Instagram as @theneworleansmom.
New Orleans Mom has 38,204 followers on Instagram (38.2K) as of Jul 16, 2026.
New Orleans Mom's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by New Orleans Mom average 310 likes and 16 comments.
New Orleans Mom posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of New Orleans Mom's followers are low-quality or inactive, giving an audience-quality score of 100/100.
New Orleans Mom is registered as a business account on Instagram and is verified.
New Orleans Mom is categorized as a parenting and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 6,390 posts.
6,390
16
Posts / Week
4.2
Growth Score
17 / 100
ER Rank
45th
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Lifestyle
Engagement
0.47%
Yes. New Orleans Mom carries the blue verified badge on Instagram.
A sponsored post from New Orleans Mom is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
