Aaron @aarondessner Bryan Bryce Scott Matt
Followers
547.8K
Following
200
Total Posts
Engagement Rate
0.9%
Avg Likes
4,886
Avg Comments
The National is a verified Instagram creator. The account has built 547.8K followers on Instagram. The National has shared 2,207 posts to date, currently less than one post a week. Posts average 4,886 likes and 53 comments, an engagement rate of 0.9%.
Counting 547.8K followers and 2,207 posts, Thenational sits in the InstME index as a creator account.
Thenational averages 4,886 likes and 53 comments per post, roughly one interaction for every 111 of its followers.
Roughly one in 92 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 547.8K followers but only 200 accounts followed back, Thenational shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,600
Based on 547.8K followers and a 0.9% engagement rate, a single sponsored post by Thenational is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thenational | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 1.25% |
| Average likes | 4,886 | 2,985 |
| Average comments | 53 | 73 |
| Posts per week | 0.56 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The National is a verified Instagram creator on Instagram, with 547.8K followers.
The National posts on Instagram as @thenational.
The National has 547,757 followers on Instagram (547.8K) as of Jul 15, 2026.
The National's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers.
Posts by The National average 4,886 likes and 53 comments.
The National posts less than once a week on average.
The National is registered as a creator account on Instagram and is verified.
Yes. The National carries the blue verified badge on Instagram.
A sponsored post from The National is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,207
53
Posts / Week
0.56
Growth Score
18 / 100
Follower Ratio
2738.8×
Engagement
2.06%
