Co-founder of @mythical and Co-host of Good Mythical Morning. Making music as James and the Shame
Followers
1.6M
Following
675
Total Posts
Engagement Rate
8.47%
Avg Likes
135,707
Avg Comments
Rhett McLaughlin runs a verified Music creator account with 1.6M followers on Instagram. Content spans music and business. The account has published 699 posts, currently less than one post a week. Typical posts draw 135,707 likes and 1,454 comments, putting engagement at 8.47%.
Rhettmc is a Music account whose 699 posts have grown a following of 1.6M on Instagram.
Compared with 1,001 other Music accounts with over 1M followers in the InstME index, Rhettmc's 8.47% engagement rate is in the top quarter (median: 1.04%).
Comments arrive at about one per 93 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.6M followers but only 675 accounts followed back, Rhettmc shows the ratio of a well-established account.
Estimated sponsored-post value
$23,000–$42,000
Based on 1.6M followers and a 8.47% engagement rate, a single sponsored post by Rhettmc is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Rhettmc | Cohort median |
|---|---|---|
| Engagement rate | 8.47% | 1.04% |
| Average likes | 135,707 | 25,754 |
| Average comments | 1,454 | 441 |
| Posts per week | 0.6 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Rhett McLaughlin is a verified music creator on Instagram, with 1.6M followers.
Rhett McLaughlin posts on Instagram as @rhettmc.
Rhett McLaughlin has 1,619,512 followers on Instagram (1.6M) as of Jul 11, 2026.
Rhett McLaughlin's engagement rate is 8.47%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Rhett McLaughlin average 135,707 likes and 1,454 comments.
Rhett McLaughlin posts less than once a week on average.
Rhett McLaughlin is registered as a creator account on Instagram and is verified.
Rhett McLaughlin is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 699 posts.
Yes. Rhett McLaughlin carries the blue verified badge on Instagram.
699
1,454
Posts / Week
0.6
Growth Score
100 / 100
Follower Ratio
2399.3×
Engagement
0%
A sponsored post from Rhett McLaughlin is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
