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Mom Life | Parenting | Pop Culture is a verified Parenting brand on Instagram, tracked in the InstME index with 244.5K followers. The account has published 2,161 posts, currently less than one post a week. Engagement runs at 0.85%, or about 2,032 likes and 53 comments per post.
Counting 244.5K followers and 2,161 posts, Themomroom sits in the InstME index as a Parenting account.
Compared with 991 other Parenting accounts with 100K–1M followers in the InstME index, Themomroom's 0.85% engagement rate is below the median of 0.95%.
Comments arrive at about one per 38 likes, a sign of a healthy amount of conversation.
Themomroom's output runs to less than one post per week.
With 244.5K followers but only 549 accounts followed back, Themomroom shows the ratio of a well-established account.
Estimated sponsored-post value
$860–$1,600
Based on 244.5K followers and a 0.85% engagement rate, a single sponsored post by Themomroom is worth an estimated $860–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Themomroom | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.95% |
| Average likes | 2,032 | 2,325 |
| Average comments | 53 | 71 |
| Posts per week | 0.08 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Mom Life | Parenting | Pop Culture is a verified parenting brand on Instagram, with 244.5K followers.
Mom Life | Parenting | Pop Culture posts on Instagram as @themomroom.
Mom Life | Parenting | Pop Culture has 244,487 followers on Instagram (244.5K) as of Sep 13, 2026.
Mom Life | Parenting | Pop Culture's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is below the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Mom Life | Parenting | Pop Culture average 2,032 likes and 53 comments.
Mom Life | Parenting | Pop Culture posts less than once a week on average.
Mom Life | Parenting | Pop Culture is registered as a business account on Instagram and is verified.
Mom Life | Parenting | Pop Culture is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,161 posts.
Avg Comments
53
Engagement
0%
Yes. Mom Life | Parenting | Pop Culture carries the blue verified badge on Instagram.
A sponsored post from Mom Life | Parenting | Pop Culture is estimated at $860 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
