The LDN Diaries Lifestyle, fashion, food and beauty 🍸💄👗 📍#london
Outreach This Creator For FreeOn Instagram, Paula | London Lifestyle Blog is a Food creator with an audience of 21K. Its posts sit across food and fashion. The account has published 2,584 posts, currently less than one post a week. Typical posts draw 32 likes and 5 comments, putting engagement at 0.18%.
Tracked in the InstME index, Theldndiaries is a Food account with 21K followers and a back catalogue of 2,584 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Theldndiaries's 0.18% engagement rate lands in the bottom quarter (median: 0.75%).
At one comment per 6 likes, the ratio points to an unusually discussion-heavy audience.
Theldndiaries currently publishes less than one post per week.
InstME's checks rate Theldndiaries's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$73–$140
Based on 21K followers and a 0.18% engagement rate, a single sponsored post by Theldndiaries is worth an estimated $73–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Theldndiaries | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.75% |
| Average likes | 32 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.07 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Paula | London Lifestyle Blog is a food creator on Instagram, with 21K followers.
Paula | London Lifestyle Blog posts on Instagram as @theldndiaries.
Paula | London Lifestyle Blog has 20,994 followers on Instagram (21K) as of Sep 7, 2026.
Paula | London Lifestyle Blog's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Paula | London Lifestyle Blog average 32 likes and 5 comments.
Paula | London Lifestyle Blog posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Paula | London Lifestyle Blog's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Paula | London Lifestyle Blog is registered as a creator account on Instagram.
Total Posts
2,584
Avg Comments
5
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Fashion
Engagement
0.24%
Paula | London Lifestyle Blog is categorized as a food and fashion account in the InstME index, based on the profile's bio and Instagram category across 2,584 posts.
A sponsored post from Paula | London Lifestyle Blog is estimated at $73 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
