NEW YORK Since the 90s Latetown.com 🎵 Your Daily Dose of #Music
LateTown | LateTown Magazine runs a verified Music brand account with 79.6K followers on Instagram. The account posts mainly around music and lifestyle topics. The account has published 139 posts, currently less than one post a week. Engagement runs at 1.22%, or about 911 likes and 60 comments per post.
Counting 79.6K followers and 139 posts, Thelatetown sits in the InstME index as a Music account.
Compared with 17,051 other Music accounts with 10K–100K followers in the InstME index, Thelatetown's 1.22% engagement rate is below the median of 2.47%.
One comment lands for every 15 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Thelatetown sits at less than one post per week.
With 79.6K followers but only 42 accounts followed back, Thelatetown shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 79.6K followers and a 1.22% engagement rate, a single sponsored post by Thelatetown is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
| Metric | Thelatetown | Cohort median |
|---|---|---|
| Engagement rate | 1.22% | 2.47% |
| Average likes | 911 | 535 |
| Average comments | 60 | 35 |
| Posts per week | 0.78 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
LateTown | LateTown Magazine is a verified music brand on Instagram, with 79.6K followers.
LateTown | LateTown Magazine posts on Instagram as @thelatetown.
LateTown | LateTown Magazine has 79,605 followers on Instagram (79.6K) as of Sep 30, 2026.
LateTown | LateTown Magazine's engagement rate is 1.22%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by LateTown | LateTown Magazine average 911 likes and 60 comments.
LateTown | LateTown Magazine posts less than once a week on average.
LateTown | LateTown Magazine is registered as a business account on Instagram and is verified.
LateTown | LateTown Magazine is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 139 posts.
Total Posts
139
Avg Comments
60
Engagement
94.15%
Yes. LateTown | LateTown Magazine carries the blue verified badge on Instagram.
A sponsored post from LateTown | LateTown Magazine is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
