Survival of the fit. Season 2 of THE HYPE is now streaming on @hbomax.
On Instagram, The Hype on HBO Max is a verified business account with an audience of 44K. The account has published 141 posts, currently around 8 posts a week. Typical posts draw 987 likes and 57 comments, putting engagement at 2.37%.
Thehypeonmax's Instagram presence spans 141 posts and 44K followers, profiling it as a business account.
Thehypeonmax's engagement rate of 2.37% places it above the median within the 10K–100K followers cohort tracked by InstME.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
On average Thehypeonmax's video content earns 12.6K views, roughly 29% of the follower base per post.
Over recent weeks, Thehypeonmax has published about 8 posts per week, more than one per day.
InstME estimates 0% of Thehypeonmax's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Thehypeonmax follows only 159 accounts while being followed by 44K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$360–$680
Based on 44K followers and a 2.37% engagement rate, a single sponsored post by Thehypeonmax is worth an estimated $360–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thehypeonmax | Cohort median |
|---|---|---|
| Engagement rate | 2.37% | 1.45% |
| Average likes | 987 | 339 |
| Average comments | 57 | 18 |
| Posts per week | 7.65 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
The Hype on HBO Max is a verified Instagram brand on Instagram, with 44K followers.
The Hype on HBO Max posts on Instagram as @thehypeonmax.
The Hype on HBO Max has 43,965 followers on Instagram (44K) as of Aug 28, 2026.
The Hype on HBO Max's engagement rate is 2.37%, calculated from average likes and comments per post relative to followers.
Posts by The Hype on HBO Max average 987 likes and 57 comments.
The Hype on HBO Max posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Hype on HBO Max's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Hype on HBO Max is registered as a business account on Instagram and is verified.
Yes. The Hype on HBO Max carries the blue verified badge on Instagram.
Avg Comments
57
Engagement
0.49%
A sponsored post from The Hype on HBO Max is estimated at $360 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
