Production House & Celebrity Management Company owned by @jagadish_palanisamy
Outreach This Creator For FreeFollowers
130.1K
Following
48
Total Posts
Engagement Rate
2.8%
Avg Likes
3,618
Avg Comments
The Route is a business account. The account has built 130.1K followers on Instagram. The account has published 2,500 posts, currently around 5 posts a week. Typical posts draw 3,618 likes and 22 comments, putting engagement at 2.8%.
Therouteofficial has built an audience of 130.1K followers on Instagram over 2,500 posts as a business account.
On average, Therouteofficial's posts earn 3,618 likes and 22 comments, about one interaction per 36 followers.
The comment-to-like ratio works out to one comment per 164 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 5 posts per week.
The account follows just 48 others against 130.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300–$2,400
Based on 130.1K followers and a 2.8% engagement rate, a single sponsored post by Therouteofficial is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Therouteofficial | Cohort median |
|---|---|---|
| Engagement rate | 2.8% | 1.25% |
| Average likes | 3,618 | 2,985 |
| Average comments | 22 | 73 |
| Posts per week | 5.28 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Route is a Instagram brand on Instagram, with 130.1K followers.
The Route posts on Instagram as @therouteofficial.
The Route has 130,064 followers on Instagram (130.1K) as of Jul 15, 2026.
The Route's engagement rate is 2.8%, calculated from average likes and comments per post relative to followers.
Posts by The Route average 3,618 likes and 22 comments.
The Route posts about 5 times per week on average.
The Route is registered as a business account on Instagram.
A sponsored post from The Route is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,500
22
Posts / Week
5.28
Growth Score
56 / 100
Follower Ratio
2709.7×
Engagement
9.4%
