On Instagram, The Hold Steady is a verified Music brand with an audience of 29.8K. Its posts sit across music and business. The account has published 2,392 posts, currently less than one post a week. Engagement runs at 2.23%, or about 648 likes and 15 comments per post.
On Instagram, Theholdsteady runs a Music account that has published 2,392 posts and gathered 29.8K followers.
For Music accounts with 10K–100K followers, Theholdsteady's 2.23% engagement rate is below the median of 2.47%, a read from 17,051 accounts in the InstME index.
Followers leave about one comment for every 43 likes, a healthy amount of conversation.
Theholdsteady currently publishes less than one post per week.
Estimated sponsored-post value
$230–$430
Based on 29.8K followers and a 2.23% engagement rate, a single sponsored post by Theholdsteady is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Theholdsteady | Cohort median |
|---|---|---|
| Engagement rate | 2.23% | 2.47% |
| Average likes | 648 | 535 |
| Average comments | 15 | 35 |
| Posts per week | 0.56 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The Hold Steady is a verified music brand on Instagram, with 29.8K followers.
The Hold Steady posts on Instagram as @theholdsteady.
The Hold Steady has 29,757 followers on Instagram (29.8K) as of Jul 14, 2026.
The Hold Steady's engagement rate is 2.23%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by The Hold Steady average 648 likes and 15 comments.
The Hold Steady posts less than once a week on average.
The Hold Steady is registered as a business account on Instagram and is verified.
Total Posts
2,392
Avg Comments
15
88.8K
Engagement
4.53%
The Hold Steady is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 2,392 posts.
Yes. The Hold Steady carries the blue verified badge on Instagram.
A sponsored post from The Hold Steady is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
