#TheHerd with @colincowherd and on FOX Sports Radio, FS1 and iHeartRadio. Weekdays at 12 pm ET - 3 pm ET
On Instagram, The Herd is a verified TV show brand with an audience of 595.4K. The account has published 6,371 posts, currently less than one post a week. Typical posts draw 19,236 likes and 551 comments, putting engagement at 3.32%.
Tracked in the InstME index, Theherd is a TV show account with 595.4K followers and a back catalogue of 6,371 posts.
Measured against other accounts with 100K–1M followers, Theherd's 3.32% engagement rate lands in the top 28%.
The audience comments once per 35 likes on average, a healthy amount of conversation.
Theherd's recent cadence works out to less than one post per week.
Theherd scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Theherd keeps its following list short (136) relative to 595.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,900–$13,000
Based on 595.4K followers and a 3.32% engagement rate, a single sponsored post by Theherd is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: TV show
| Metric | Theherd | Cohort median |
|---|---|---|
| Engagement rate | 3.32% | 1.25% |
| Average likes | 19,236 | 2,985 |
| Average comments | 551 | 73 |
| Posts per week | 0.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
The Herd is a verified tv show brand on Instagram, with 595.4K followers.
The Herd posts on Instagram as @theherd.
The Herd has 595,448 followers on Instagram (595.4K) as of Apr 23, 2026.
The Herd's engagement rate is 3.32%, calculated from average likes and comments per post relative to followers.
Posts by The Herd average 19,236 likes and 551 comments.
The Herd posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Herd's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Herd is registered as a business account on Instagram and is verified.
The Herd is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 6,371 posts.
Yes. The Herd carries the blue verified badge on Instagram.
Total Posts
6,371
Avg Comments
551
Engagement
1.88%
A sponsored post from The Herd is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
