#TheHerd with @colincowherd and on FOX Sports Radio, FS1 and iHeartRadio. Weekdays at 12 pm ET - 3 pm ET
Followers
595.4K
Following
136
Total Posts
Engagement Rate
3.32%
Avg Likes
19,236
Avg Comments
On Instagram, The Herd is a verified TV show brand with an audience of 595.4K. The account has published 6,371 posts, currently less than one post a week. Typical posts draw 19,236 likes and 551 comments, putting engagement at 3.32%.
Tracked in the InstME index, Theherd is a TV show account with 595.4K followers and a back catalogue of 6,371 posts.
Measured against other accounts with 100K–1M followers, Theherd's 3.32% engagement rate lands in the top 28%.
The audience comments once per 35 likes on average, a healthy amount of conversation.
Theherd's recent cadence works out to less than one post per week.
Theherd scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Theherd keeps its following list short (136) relative to 595.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,900–$13,000
Based on 595.4K followers and a 3.32% engagement rate, a single sponsored post by Theherd is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: TV show
| Metric | Theherd | Cohort median |
|---|---|---|
| Engagement rate | 3.32% | 1.25% |
| Average likes | 19,236 | 2,985 |
| Average comments | 551 | 73 |
| Posts per week | 0.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
The Herd is a verified tv show brand on Instagram, with 595.4K followers.
The Herd posts on Instagram as @theherd.
The Herd has 595,448 followers on Instagram (595.4K) as of Apr 23, 2026.
The Herd's engagement rate is 3.32%, calculated from average likes and comments per post relative to followers.
Posts by The Herd average 19,236 likes and 551 comments.
The Herd posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Herd's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Herd is registered as a business account on Instagram and is verified.
The Herd is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 6,371 posts.
Yes. The Herd carries the blue verified badge on Instagram.
6,371
551
Posts / Week
0.1
Growth Score
66.4 / 100
ER Rank
Top 28%
Engagement
4.2%
A sponsored post from The Herd is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
