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3.1M
Following
216
Total Posts
Engagement Rate
8.22%
Avg Likes
252,767
Avg Comments
On Instagram, THE BOYS is a verified TV show brand based in United States with an audience of 3.1M. To date THE BOYS has posted 1,073 times, currently around 2 posts a week. Posts average 252,767 likes and 2,641 comments, an engagement rate of 8.22%.
With 3.1M followers across 1,073 posts, Theboystv is one of the TV show accounts tracked in the InstME index.
A post from Theboystv usually lands 252,767 likes and 2,641 comments, near one interaction for every 12 followers.
The like-to-comment split is roughly 96 to one, indicating an audience that mostly engages through likes.
Theboystv keeps a posting cadence of about one post per week.
Theboystv keeps its following list short (216) relative to 3.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$43,000–$81,000
Based on 3.1M followers and a 8.22% engagement rate, a single sponsored post by Theboystv is worth an estimated $43,000–$81,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Theboystv | Cohort median |
|---|---|---|
| Engagement rate | 8.22% | 1.02% |
| Average likes | 252,767 | 25,711 |
| Average comments | 2,641 | 376 |
| Posts per week | 1.55 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theboystv | Cohort median |
|---|---|---|
| Engagement rate | 8.22% | 0.81% |
| Average likes | 252,767 | 19,158 |
| Average comments | 2,641 | 344 |
| Posts per week | 1.55 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
THE BOYS is a verified tv show brand based in United States on Instagram, with 3.1M followers.
THE BOYS posts on Instagram as @theboystv.
THE BOYS has 3,106,768 followers on Instagram (3.1M) as of Jul 15, 2026.
THE BOYS's engagement rate is 8.22%, calculated from average likes and comments per post relative to followers.
Posts by THE BOYS average 252,767 likes and 2,641 comments.
THE BOYS posts about 2 times per week on average.
THE BOYS is registered as a business account on Instagram and is verified.
THE BOYS is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 1,073 posts.
THE BOYS's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,073
2,641
Posts / Week
1.55
Growth Score
100 / 100
Follower Ratio
14383.2×
Engagement
7.45%
Yes. THE BOYS carries the blue verified badge on Instagram.
A sponsored post from THE BOYS is estimated at $43,000 to $81,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
