The home of The Herald. Analysis. Insight. Opinion. 🗞🔍
Outreach This Creator For FreeFollowers
79.6K
Following
176
Total Posts
Engagement Rate
87.9%
Avg Likes
68,856
Avg Comments
The Herald is a Home & DIY brand based in United Kingdom. The account has built 79.6K followers on Instagram. The account has published 3,960 posts, currently less than one post a week. Typical posts draw 68,856 likes and 1,143 comments, putting engagement at 87.9%.
Theheraldscotland has built an audience of 79.6K followers on Instagram over 3,960 posts as a Home & DIY account.
Theheraldscotland's 87.9% engagement rate is in the top quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 60 likes, which reads as an audience that mostly engages through likes.
Video posts pull 4.2M views on average, roughly 52.4× Theheraldscotland's follower base, evidence of reach beyond its own audience.
Lately Theheraldscotland has been publishing less than one post per week.
The account follows just 176 others against 79.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,100–$2,100
Based on 79.6K followers and a 87.9% engagement rate, a single sponsored post by Theheraldscotland is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Theheraldscotland | Cohort median |
|---|---|---|
| Engagement rate | 87.9% | 0.75% |
| Average likes | 68,856 | 200 |
| Average comments | 1,143 | 9 |
| Posts per week | 0.24 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theheraldscotland | Cohort median |
|---|---|---|
| Engagement rate | 87.9% | 0.59% |
| Average likes | 68,856 | 163 |
| Average comments | 1,143 | 6 |
| Posts per week | 0.24 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Herald is a home & diy brand based in United Kingdom on Instagram, with 79.6K followers.
The Herald posts on Instagram as @theheraldscotland.
The Herald has 79,634 followers on Instagram (79.6K) as of Jul 15, 2026.
The Herald's engagement rate is 87.9%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by The Herald average 68,856 likes and 1,143 comments.
The Herald posts less than once a week on average.
The Herald is registered as a business account on Instagram.
The Herald is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,960 posts.
The Herald's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,960
1,143
Avg Views
4,175,904
Posts / Week
0.24
Growth Score
100 / 100
164.5K
Engagement
0.35%
A sponsored post from The Herald is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
