Renovated our home in London and got the bug for it. Interiors inspiration, curation and gritty details. @lucywilliams02 Substack @remotely.co
Outreach This Creator For FreeFollowers
209K
Following
18
Total Posts
Engagement Rate
1.74%
Avg Likes
3,590
Avg Comments
On Instagram, Lucy Williams Home is a Home & DIY creator based in United Kingdom with an audience of 209K. Its posts sit across home & diy and tech. To date Lucy Williams Home has posted 358 times, currently less than one post a week. Typical posts draw 3,590 likes and 38 comments, putting engagement at 1.74%.
Lucywilliamshome operates a Home & DIY account on Instagram, pairing 209K followers with 358 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Lucywilliamshome's 1.74% engagement rate lands above the median of 0.63%.
The audience comments once per 95 likes on average, an audience that mostly engages through likes.
Lucywilliamshome's recent cadence works out to less than one post per week.
Lucywilliamshome keeps its following list short (18) relative to 209K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,400
Based on 209K followers and a 1.74% engagement rate, a single sponsored post by Lucywilliamshome is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Tech
| Metric | Lucywilliamshome | Cohort median |
|---|---|---|
| Engagement rate | 1.74% | 0.63% |
| Average likes | 3,590 | 1,415 |
| Average comments | 38 | 30 |
| Posts per week | 0.19 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lucywilliamshome | Cohort median |
|---|---|---|
| Engagement rate | 1.74% | 0.43% |
| Average likes | 3,590 | 1,139 |
| Average comments | 38 | 17 |
| Posts per week | 0.19 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Lucy Williams Home is a home & diy creator based in United Kingdom on Instagram, with 209K followers.
Lucy Williams Home posts on Instagram as @lucywilliamshome.
Lucy Williams Home has 209,032 followers on Instagram (209K) as of Jul 15, 2026.
Lucy Williams Home's engagement rate is 1.74%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Lucy Williams Home average 3,590 likes and 38 comments.
Lucy Williams Home posts less than once a week on average.
Lucy Williams Home is registered as a creator account on Instagram.
Lucy Williams Home is categorized as a home & diy and tech account in the InstME index, based on the profile's bio and Instagram category across 358 posts.
Lucy Williams Home's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
358
38
Posts / Week
0.19
Growth Score
34.8 / 100
Follower Ratio
11612.9×
Engagement
0.01%
A sponsored post from Lucy Williams Home is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
