✨ The UK’s Home of Arts, Crafts, Hobbies, Making & Baking 📸 Tag us with @hobbycrafthq &
Hobbycraft is a verified Home & DIY brand based in United Kingdom. The account has built 295.3K followers on Instagram. To date Hobbycraft has posted 5,266 times, currently around 7 posts a week. Typical posts draw 247 likes and 91 comments, putting engagement at 0.11%.
Hobbycrafthq has built an audience of 295.3K followers on Instagram over 5,266 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Hobbycrafthq's 0.11% engagement rate comes in in the bottom quarter (median: 0.63%).
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Lately Hobbycrafthq has been publishing about 7 posts per week.
The account follows just 1,924 others against 295.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 295.3K followers and a 0.11% engagement rate, a single sponsored post by Hobbycrafthq is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hobbycrafthq | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.63% |
| Average likes | 247 | 1,415 |
| Average comments | 91 | 30 |
| Posts per week | 6.97 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hobbycrafthq | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.43% |
| Average likes | 247 | 1,139 |
| Average comments | 91 | 17 |
| Posts per week | 6.97 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Hobbycraft is a verified home & diy brand based in United Kingdom on Instagram, with 295.3K followers.
Hobbycraft posts on Instagram as @hobbycrafthq.
Hobbycraft has 295,261 followers on Instagram (295.3K) as of Sep 14, 2026.
Hobbycraft's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Hobbycraft average 247 likes and 91 comments.
Hobbycraft posts about 7 times per week on average.
Hobbycraft is registered as a business account on Instagram and is verified.
Hobbycraft is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,266 posts.
Hobbycraft's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
91
Engagement
1.98%
Yes. Hobbycraft carries the blue verified badge on Instagram.
A sponsored post from Hobbycraft is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
