Hobbycraft is a verified Home & DIY brand based in United Kingdom. The account has built 295.3K followers on Instagram. To date Hobbycraft has posted 5,266 times, currently around 7 posts a week. Typical posts draw 247 likes and 91 comments, putting engagement at 0.11%.
Hobbycrafthq has built an audience of 295.3K followers on Instagram over 5,266 posts as a Home & DIY account.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Hobbycrafthq's 0.11% engagement rate comes in in the bottom quarter (median: 0.63%).
One comment lands for every 3 likes, which reads as an unusually discussion-heavy audience.
Lately Hobbycrafthq has been publishing about 7 posts per week.
The account follows just 1,924 others against 295.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,000–$1,900
Based on 295.3K followers and a 0.11% engagement rate, a single sponsored post by Hobbycrafthq is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Hobbycrafthq | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.63% |
| Average likes | 247 | 1,415 |
| Average comments | 91 | 30 |
| Posts per week | 6.97 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hobbycrafthq | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.43% |
| Average likes | 247 | 1,139 |
| Average comments | 91 | 17 |
| Posts per week | 6.97 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Hobbycraft is a verified home & diy brand based in United Kingdom on Instagram, with 295.3K followers.
Hobbycraft posts on Instagram as @hobbycrafthq.
Hobbycraft has 295,261 followers on Instagram (295.3K) as of Sep 14, 2026.
Hobbycraft's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Hobbycraft average 247 likes and 91 comments.
Hobbycraft posts about 7 times per week on average.
Hobbycraft is registered as a business account on Instagram and is verified.
Hobbycraft is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,266 posts.
Total Posts
5,266
Avg Comments
91
Engagement
0%
Hobbycraft's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hobbycraft carries the blue verified badge on Instagram.
A sponsored post from Hobbycraft is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
