Interiors by Soho House, bringing the comfort and creativity of the House into your own home. #SohoHome
Followers
466.5K
Following
641
Total Posts
Engagement Rate
0.05%
Avg Likes
243
Avg Comments
Soho Home is a verified Home & DIY brand based in United Kingdom, with 466.5K followers on Instagram. To date Soho Home has posted 1,765 times, currently around 3 posts a week. Posts average 243 likes and 3 comments, an engagement rate of 0.05%.
Sohohome's Instagram presence spans 1,765 posts and 466.5K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 100K–1M followers, Sohohome's 0.05% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The like-to-comment split is roughly 91 to one, indicating an audience that mostly engages through likes.
Sohohome's recent cadence works out to about 3 posts per week.
Sohohome follows only 641 accounts while being followed by 466.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,600–$3,000
Based on 466.5K followers and a 0.05% engagement rate, a single sponsored post by Sohohome is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Sohohome | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.63% |
| Average likes | 243 | 1,415 |
| Average comments | 3 | 30 |
| Posts per week | 3 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sohohome | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.43% |
| Average likes | 243 | 1,139 |
| Average comments | 3 | 17 |
| Posts per week | 3 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Soho Home is a verified home & diy brand based in United Kingdom on Instagram, with 466.5K followers.
Soho Home posts on Instagram as @sohohome.
Soho Home has 466,506 followers on Instagram (466.5K) as of Jul 11, 2026.
Soho Home's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Soho Home average 243 likes and 3 comments.
Soho Home posts about 3 times per week on average.
Soho Home is registered as a business account on Instagram and is verified.
Soho Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,765 posts.
Soho Home's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,765
3
Posts / Week
3
Growth Score
1 / 100
Follower Ratio
727.8×
413K
Engagement
1.54%
Yes. Soho Home carries the blue verified badge on Instagram.
A sponsored post from Soho Home is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
