Followers
198.1K
Following
2.4K
Total Posts
Engagement Rate
0.18%
Avg Likes
344
Avg Comments
The Berkeley runs a verified Home & DIY brand account based in United Kingdom with 198.1K followers on Instagram. To date The Berkeley has posted 3,509 times, currently around 2 posts a week. Engagement runs at 0.18%, or about 344 likes and 20 comments per post.
The_berkeley is a Home & DIY account on Instagram with 198.1K followers and 3,509 published posts.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, The_berkeley posts a 0.18% engagement rate that is in the bottom quarter (median: 0.63%).
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
The_berkeley's output runs to about one post per week.
Estimated sponsored-post value
$690–$1,300
Based on 198.1K followers and a 0.18% engagement rate, a single sponsored post by The_berkeley is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | The_berkeley | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.63% |
| Average likes | 344 | 1,415 |
| Average comments | 20 | 30 |
| Posts per week | 1.62 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_berkeley | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.43% |
| Average likes | 344 | 1,139 |
| Average comments | 20 | 17 |
| Posts per week | 1.62 | 2.33 |
Median values from 35 Home & DIY accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Berkeley is a verified home & diy brand based in United Kingdom on Instagram, with 198.1K followers.
The Berkeley posts on Instagram as @the_berkeley.
The Berkeley has 198,057 followers on Instagram (198.1K) as of Apr 27, 2026.
The Berkeley's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by The Berkeley average 344 likes and 20 comments.
The Berkeley posts about 2 times per week on average.
The Berkeley is registered as a business account on Instagram and is verified.
The Berkeley is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,509 posts.
The Berkeley's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,509
20
Posts / Week
1.62
Growth Score
3.6 / 100
Follower Ratio
81.4×
Engagement
20.85%
Yes. The Berkeley carries the blue verified badge on Instagram.
A sponsored post from The Berkeley is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
