Get up. Dress up. Show up.
Followers
177.7K
Following
1.9K
Total Posts
Engagement Rate
0.03%
Avg Likes
47
Avg Comments
Reaching 177.7K followers on Instagram, The Fold is a verified Brand brand based in United Kingdom. The Fold has shared 5,418 posts to date, currently around 8 posts a week. Engagement runs at 0.03%, or about 47 likes and 1 comments per post.
Tracked in the InstME index, Thefoldlondon is a Brand account with 177.7K followers and a back catalogue of 5,418 posts.
Thefoldlondon earns a 0.03% engagement rate, in the bottom 4% across accounts with 100K–1M followers in the InstME index.
For roughly every 44 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Thefoldlondon has published about 8 posts per week, more than one per day.
InstME estimates 30% of Thefoldlondon's followers are low-quality or inactive, for an audience-quality score of 64/100, a solid result.
Estimated sponsored-post value
$620–$1,200
Based on 177.7K followers and a 0.03% engagement rate, a single sponsored post by Thefoldlondon is worth an estimated $620–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Brand
| Metric | Thefoldlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 47 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 8.47 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thefoldlondon | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.72% |
| Average likes | 47 | 1,651 |
| Average comments | 1 | 45 |
| Posts per week | 8.47 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Fold is a verified brand brand based in United Kingdom on Instagram, with 177.7K followers.
The Fold posts on Instagram as @thefoldlondon.
The Fold has 177,733 followers on Instagram (177.7K) as of Jul 10, 2026.
The Fold's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by The Fold average 47 likes and 1 comments.
The Fold posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 30% of The Fold's followers are low-quality or inactive, giving an audience-quality score of 64/100.
The Fold is registered as a business account on Instagram and is verified.
The Fold is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 5,418 posts.
5,418
1
Posts / Week
8.47
Growth Score
0.6 / 100
ER Rank
4th
Engagement
0.45%
The Fold's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Fold carries the blue verified badge on Instagram.
A sponsored post from The Fold is estimated at $620 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
