Followers
187.2K
Following
350
Total Posts
Engagement Rate
5.21%
Avg Likes
9,555
Avg Comments
The Drums is a verified business account. The account has built 187.2K followers on Instagram. To date The Drums has posted 65 times, currently less than one post a week. Posts average 9,555 likes and 192 comments, an engagement rate of 5.21%.
The business account Thedrumsofficial has posted 65 times on Instagram and drawn 187.2K followers.
Thedrumsofficial averages 9,555 likes and 192 comments per post, roughly one interaction for every 19 of its followers.
One comment lands for every 50 likes, which reads as a healthy amount of conversation.
Thedrumsofficial maintains a rhythm of less than one post per week.
The account follows just 350 others against 187.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,600–$4,900
Based on 187.2K followers and a 5.21% engagement rate, a single sponsored post by Thedrumsofficial is worth an estimated $2,600–$4,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Thedrumsofficial | Cohort median |
|---|---|---|
| Engagement rate | 5.21% | 1.25% |
| Average likes | 9,555 | 2,985 |
| Average comments | 192 | 73 |
| Posts per week | 0.36 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Drums is a verified Instagram brand on Instagram, with 187.2K followers.
The Drums posts on Instagram as @thedrumsofficial.
The Drums has 187,207 followers on Instagram (187.2K) as of Jul 15, 2026.
The Drums's engagement rate is 5.21%, calculated from average likes and comments per post relative to followers.
Posts by The Drums average 9,555 likes and 192 comments.
The Drums posts less than once a week on average.
The Drums is registered as a business account on Instagram and is verified.
Yes. The Drums carries the blue verified badge on Instagram.
A sponsored post from The Drums is estimated at $2,600 to $4,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
65
192
Posts / Week
0.36
Growth Score
100 / 100
Follower Ratio
534.9×
Engagement
0.04%
