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Reaching 68.7K followers on Instagram, The Drum is a verified Business brand. To date The Drum has posted 2,591 times, currently around 6 posts a week. Posts average 84 likes and 4 comments, an engagement rate of 0.13%.
Thedrummag's Instagram presence spans 2,591 posts and 68.7K followers, profiling it as a Business account.
Thedrummag has an engagement rate of 0.13%, which is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers, based on 5,335 accounts in the InstME index.
Followers leave about one comment for every 22 likes, a healthy amount of conversation.
Thedrummag keeps a posting cadence of about 6 posts per week.
Estimated sponsored-post value
$240–$450
Based on 68.7K followers and a 0.13% engagement rate, a single sponsored post by Thedrummag is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Thedrummag | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.46% |
| Average likes | 84 | 334 |
| Average comments | 4 | 22 |
| Posts per week | 5.92 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
The Drum is a verified business brand on Instagram, with 68.7K followers.
The Drum posts on Instagram as @thedrummag.
The Drum has 68,744 followers on Instagram (68.7K) as of Sep 12, 2026.
The Drum's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by The Drum average 84 likes and 4 comments.
The Drum posts about 6 times per week on average.
The Drum is registered as a business account on Instagram and is verified.
The Drum is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,591 posts.
Yes. The Drum carries the blue verified badge on Instagram.
Avg Comments
4
Engagement
1.85%
A sponsored post from The Drum is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
