For animal people ❤️🐾 Follow @thepackbythedodo for all things pet parenting from our editors When you use our links we may earn commission 🛒
Followers
13M
Following
7.5K
Total Posts
Engagement Rate
0.44%
Avg Likes
55,869
Avg Comments
The Dodo runs a verified Pets brand account with 13M followers on Instagram. Its posts sit across pets and parenting. The account has published 13,650 posts, currently around 2 posts a week. Engagement runs at 0.44%, or about 55,869 likes and 881 comments per post.
Thedodo is a Pets account on Instagram with 13M followers and 13,650 published posts.
Compared with 147 other Pets accounts with over 1M followers in the InstME index, Thedodo's 0.44% engagement rate is below the median of 0.53%.
Roughly one in 63 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
Thedodo's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 13M followers but only 7,467 accounts followed back, Thedodo shows the ratio of a well-established account.
Estimated sponsored-post value
$46,000–$85,000
Based on 13M followers and a 0.44% engagement rate, a single sponsored post by Thedodo is worth an estimated $46,000–$85,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thedodo | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.53% |
| Average likes | 55,869 | 16,072 |
| Average comments | 881 | 261 |
| Posts per week | 1.83 | 1.9 |
Median values from 147 Pets accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Dodo is a verified pets brand on Instagram, with 13M followers.
The Dodo posts on Instagram as @thedodo.
The Dodo has 13,005,474 followers on Instagram (13M) as of Jul 15, 2026.
The Dodo's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.53% for Pets accounts with over 1M followers in the InstME index.
Posts by The Dodo average 55,869 likes and 881 comments.
The Dodo posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Dodo's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Dodo is registered as a business account on Instagram and is verified.
The Dodo is categorized as a pets and parenting account in the InstME index, based on the profile's bio and Instagram category across 13,650 posts.
13,650
881
Posts / Week
1.83
Growth Score
8.8 / 100
Audience Score
100 / 100
Predominantly women · mostly 18–34
Typical for Pets creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Secondary: Parenting
Engagement
2.43%
Yes. The Dodo carries the blue verified badge on Instagram.
A sponsored post from The Dodo is estimated at $46,000 to $85,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
