NYC Based📍 Digital Scrapbook of my life as a music maker / rump shaker / wanderluster / world traveler For All Things Music ➡ @charlykaymusic
Outreach This Creator For FreeFollowers
2.5K
Following
1.1K
Total Posts
Engagement Rate
2.6%
Avg Likes
41
Avg Comments
Charly Kay is a Music brand. The account has built 2.5K followers on Instagram. Content spans music and travel. The account has published 442 posts, currently less than one post a week. Posts average 41 likes and 23 comments, an engagement rate of 2.6%.
The Music account Thecharlykay has posted 442 times on Instagram and drawn 2.5K followers.
Thecharlykay's 2.6% engagement rate is in the bottom quarter (median: 5.45%) among Music accounts with 1K–10K followers, measured across 33,328 accounts in the InstME index.
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
At 2.7K average views (1.1× followers), Thecharlykay's video posts consistently spread beyond the existing audience.
Recent posting activity averages less than one post per week.
Thecharlykay's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$22–$42
Based on 2.5K followers and a 2.6% engagement rate, a single sponsored post by Thecharlykay is worth an estimated $22–$42. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thecharlykay | Cohort median |
|---|---|---|
| Engagement rate | 2.6% | 5.45% |
| Average likes | 41 | 136 |
| Average comments | 23 | 15 |
| Posts per week | 0.04 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Charly Kay is a music brand on Instagram, with 2.5K followers.
Charly Kay posts on Instagram as @thecharlykay.
Charly Kay has 2,456 followers on Instagram (2.5K) as of Jul 13, 2026.
Charly Kay's engagement rate is 2.6%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Charly Kay average 41 likes and 23 comments.
Charly Kay posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Charly Kay's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Charly Kay is registered as a business account on Instagram.
Charly Kay is categorized as a music and travel account in the InstME index, based on the profile's bio and Instagram category across 442 posts.
442
23
Avg Views
2,719
Posts / Week
0.04
Growth Score
52 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Travel
Engagement
9.5%
A sponsored post from Charly Kay is estimated at $22 to $42. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
