Followers
17K
Following
2.1K
Total Posts
Engagement Rate
2.39%
Avg Likes
397
Avg Comments
The Chairman (Durban) is a Beauty brand, with 17K followers on Instagram. Its posts sit across beauty and tech. To date The Chairman (Durban) has posted 446 times, currently around 3 posts a week. Posts average 397 likes and 10 comments, an engagement rate of 2.39%.
With 17K followers across 446 posts, Thechairmandbn is one of the Beauty accounts tracked in the InstME index.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Thechairmandbn's 2.39% engagement rate lands in the top quarter (median: 0.57%).
For roughly every 41 likes there is one comment, a healthy amount of conversation.
On average Thechairmandbn's video content earns 8.5K views, roughly 50% of the follower base per post.
Thechairmandbn's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$140–$260
Based on 17K followers and a 2.39% engagement rate, a single sponsored post by Thechairmandbn is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Thechairmandbn | Cohort median |
|---|---|---|
| Engagement rate | 2.39% | 0.57% |
| Average likes | 397 | 134 |
| Average comments | 10 | 12 |
| Posts per week | 3.48 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
The Chairman (Durban) is a beauty brand on Instagram, with 17K followers.
The Chairman (Durban) posts on Instagram as @thechairmandbn.
The Chairman (Durban) has 17,042 followers on Instagram (17K) as of Jul 13, 2026.
The Chairman (Durban)'s engagement rate is 2.39%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by The Chairman (Durban) average 397 likes and 10 comments.
The Chairman (Durban) posts about 3 times per week on average.
The Chairman (Durban) is registered as a business account on Instagram.
The Chairman (Durban) is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 446 posts.
446
10
Avg Views
8,503
Posts / Week
3.48
Growth Score
47.8 / 100
Engagement
1.31%
A sponsored post from The Chairman (Durban) is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
