Probably the best professional hair dryers in the world. Until the next Parlux. Benvenuti sul profilo ufficiale di Parlux Italia
Outreach This Creator For FreeFollowers
50.9K
Following
392
Total Posts
Engagement Rate
0.12%
Avg Likes
60
Avg Comments
Parlux Italia is a Beauty brand based in Italy. The account has built 50.9K followers on Instagram. Content spans beauty and tech. Parlux Italia has shared 2,656 posts to date, currently less than one post a week. Typical posts draw 60 likes and 3 comments, putting engagement at 0.12%.
Parlux_italia is a Beauty account whose 2,656 posts have grown a following of 50.9K on Instagram.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Parlux_italia's 0.12% engagement rate is in the bottom quarter (median: 0.57%).
Comments arrive at about one per 19 likes, a sign of an unusually discussion-heavy audience.
Video content from Parlux_italia draws about 4.6K views.
Lately Parlux_italia has been publishing less than one post per week.
Audience-quality analysis puts Parlux_italia at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
With 50.9K followers but only 392 accounts followed back, Parlux_italia shows the ratio of a well-established account.
Estimated sponsored-post value
$180–$330
Based on 50.9K followers and a 0.12% engagement rate, a single sponsored post by Parlux_italia is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Parlux_italia | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 60 | 134 |
| Average comments | 3 | 12 |
| Posts per week | 0.77 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Parlux_italia | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.4% |
| Average likes | 60 | 124 |
| Average comments | 3 | 5 |
| Posts per week | 0.77 | 0.77 |
Median values from 55 Beauty accounts in Italy with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Parlux Italia is a beauty brand based in Italy on Instagram, with 50.9K followers.
Parlux Italia posts on Instagram as @parlux_italia.
Parlux Italia has 50,917 followers on Instagram (50.9K) as of Jul 15, 2026.
Parlux Italia's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Parlux Italia average 60 likes and 3 comments.
Parlux Italia posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Parlux Italia's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Parlux Italia is registered as a business account on Instagram.
Parlux Italia is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 2,656 posts.
2,656
3
Avg Views
4,641
Posts / Week
0.77
Growth Score
2.4 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.02%
Parlux Italia's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Parlux Italia is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
