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Outreach This Creator For FreeCallum McDonnell runs a Business creator account with 16.4K followers on Instagram. Its posts sit across business and lifestyle. Callum McDonnell has shared 310 posts to date, currently less than one post a week. Posts average 572 likes and 29 comments, an engagement rate of 3.65%.
Counting 16.4K followers and 310 posts, Thecallummc sits in the InstME index as a Business account.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Thecallummc's 3.65% engagement rate is above the median of 1.46%.
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
Thecallummc's output runs to less than one post per week.
Estimated sponsored-post value
$210–$390
Based on 16.4K followers and a 3.65% engagement rate, a single sponsored post by Thecallummc is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Thecallummc | Cohort median |
|---|---|---|
| Engagement rate | 3.65% | 1.46% |
| Average likes | 572 | 334 |
| Average comments | 29 | 22 |
| Posts per week | 0.08 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Callum McDonnell is a business creator on Instagram, with 16.4K followers.
Callum McDonnell posts on Instagram as @thecallummc.
Callum McDonnell has 16,446 followers on Instagram (16.4K) as of Sep 6, 2026.
Callum McDonnell's engagement rate is 3.65%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Callum McDonnell average 572 likes and 29 comments.
Callum McDonnell posts less than once a week on average.
Callum McDonnell is registered as a creator account on Instagram.
Callum McDonnell is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 310 posts.
A sponsored post from Callum McDonnell is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
29
Engagement
1.07%
