Official destination marketing organisation for @visitbarbados and @isleaway.bb
Outreach This Creator For FreeFollowers
28.9K
Following
332
Total Posts
Engagement Rate
0.42%
Avg Likes
119
Avg Comments
Barbados Tourism Marketing Inc is a Travel brand on Instagram based in United States, tracked in the InstME index with 28.9K followers. The account posts mainly around travel and business topics. To date Barbados Tourism Marketing Inc has posted 3,299 times, currently around 10 posts a week. Typical posts draw 119 likes and 3 comments, putting engagement at 0.42%.
Thebtmi has built an audience of 28.9K followers on Instagram over 3,299 posts as a Travel account.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Thebtmi's 0.42% engagement rate comes in below the median of 1.02%.
Comments arrive at about one per 41 likes, a sign of a healthy amount of conversation.
Thebtmi's output runs to about 10 posts per week, more than one per day.
At 94/100 on audience quality, Thebtmi carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 28.9K followers and a 0.42% engagement rate, a single sponsored post by Thebtmi is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebtmi | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 1.02% |
| Average likes | 119 | 250 |
| Average comments | 3 | 14 |
| Posts per week | 9.69 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebtmi | Cohort median |
|---|---|---|
| Engagement rate | 0.42% | 0.82% |
| Average likes | 119 | 174 |
| Average comments | 3 | 9 |
| Posts per week | 9.69 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Barbados Tourism Marketing Inc is a travel brand based in United States on Instagram, with 28.9K followers.
Barbados Tourism Marketing Inc posts on Instagram as @thebtmi.
Barbados Tourism Marketing Inc has 28,856 followers on Instagram (28.9K) as of Jul 10, 2026.
Barbados Tourism Marketing Inc's engagement rate is 0.42%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
Posts by Barbados Tourism Marketing Inc average 119 likes and 3 comments.
Barbados Tourism Marketing Inc posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 5% of Barbados Tourism Marketing Inc's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Barbados Tourism Marketing Inc is registered as a business account on Instagram.
3,299
3
Posts / Week
9.69
Growth Score
8.4 / 100
ER Rank
16th
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Business
82.8K
Engagement
6.92%
Barbados Tourism Marketing Inc is categorized as a travel and business account in the InstME index, based on the profile's bio and Instagram category across 3,299 posts.
Barbados Tourism Marketing Inc's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Barbados Tourism Marketing Inc is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
