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Outreach This Creator For FreeHamish Mclauchlan is a Music brand on Instagram based in New Zealand, tracked in the InstME index with 25.5K followers. Content spans music and art. The account has published 736 posts, currently less than one post a week. Typical posts draw 581 likes and 17 comments, putting engagement at 2.35%.
Theblackcloud has built an audience of 25.5K followers on Instagram over 736 posts as a Music account.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Theblackcloud's 2.35% engagement rate comes in in line with the median of 2.47%.
Comments arrive at about one per 34 likes, a sign of a healthy amount of conversation.
Posting frequency for Theblackcloud sits at less than one post per week.
Estimated sponsored-post value
$210–$390
Based on 25.5K followers and a 2.35% engagement rate, a single sponsored post by Theblackcloud is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Theblackcloud | Cohort median |
|---|---|---|
| Engagement rate | 2.35% | 2.47% |
| Average likes | 581 | 535 |
| Average comments | 17 | 35 |
| Posts per week | 0.04 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Theblackcloud | Cohort median |
|---|---|---|
| Engagement rate | 2.35% | 1.59% |
| Average likes | 581 | 372 |
| Average comments | 17 | 16 |
| Posts per week | 0.04 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Hamish Mclauchlan is a music brand based in New Zealand on Instagram, with 25.5K followers.
Hamish Mclauchlan posts on Instagram as @theblackcloud.
Hamish Mclauchlan has 25,515 followers on Instagram (25.5K) as of Sep 6, 2026.
Hamish Mclauchlan's engagement rate is 2.35%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Hamish Mclauchlan average 581 likes and 17 comments.
Hamish Mclauchlan posts less than once a week on average.
Hamish Mclauchlan is registered as a business account on Instagram.
Hamish Mclauchlan is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 736 posts.
Hamish Mclauchlan's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
736
Avg Comments
17
Engagement
5.31%
A sponsored post from Hamish Mclauchlan is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
