New Zealand music website covering local and global track releases, interviews, and features. Sniff it out before others do.
Outreach This Creator For FreeFollowers
23.1K
Following
1K
Total Posts
Engagement Rate
6.45%
Avg Likes
1,478
Avg Comments
SNIFFERS is a Music brand based in New Zealand. The account has built 23.1K followers on Instagram. The account has published 1,420 posts, currently less than one post a week. Typical posts draw 1,478 likes and 14 comments, putting engagement at 6.45%.
The Music account Sniffersmag has posted 1,420 times on Instagram and drawn 23.1K followers.
Among 17,051 Music accounts with 10K–100K followers in the InstME index, Sniffersmag's 6.45% engagement rate comes in in the top quarter (median: 2.47%).
Roughly one in 104 likes comes with a comment, an audience that mostly engages through likes.
Sniffersmag's videos draw about 6K views each, around 26% of its followers per post.
Sniffersmag's output runs to less than one post per week.
Estimated sponsored-post value
$320–$600
Based on 23.1K followers and a 6.45% engagement rate, a single sponsored post by Sniffersmag is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Sniffersmag | Cohort median |
|---|---|---|
| Engagement rate | 6.45% | 2.47% |
| Average likes | 1,478 | 535 |
| Average comments | 14 | 35 |
| Posts per week | 0.06 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Sniffersmag | Cohort median |
|---|---|---|
| Engagement rate | 6.45% | 1.59% |
| Average likes | 1,478 | 372 |
| Average comments | 14 | 16 |
| Posts per week | 0.06 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
SNIFFERS is a music brand based in New Zealand on Instagram, with 23.1K followers.
SNIFFERS posts on Instagram as @sniffersmag.
SNIFFERS has 23,125 followers on Instagram (23.1K) as of Jul 16, 2026.
SNIFFERS's engagement rate is 6.45%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by SNIFFERS average 1,478 likes and 14 comments.
SNIFFERS posts less than once a week on average.
SNIFFERS is registered as a business account on Instagram.
SNIFFERS is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 1,420 posts.
SNIFFERS's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,420
14
Avg Views
5,971
Posts / Week
0.06
Growth Score
100 / 100
Engagement
5.31%
A sponsored post from SNIFFERS is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
