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Followers
2.7M
Following
41
Total Posts
Engagement Rate
0.07%
Avg Likes
1,783
Avg Comments
The Better India is a verified Lifestyle brand based in India, with 2.7M followers on Instagram. To date The Better India has posted 33,806 times, currently around 38 posts a week. Engagement runs at 0.07%, or about 1,783 likes and 19 comments per post.
Tracked in the InstME index, Thebetterindia is a Lifestyle account with 2.7M followers and a back catalogue of 33,806 posts.
Thebetterindia records a 0.07% engagement rate, in the bottom quarter (median: 2.43%) for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 92 likes, an audience that mostly engages through likes.
Video posts from Thebetterindia average 18.6K views.
Thebetterindia keeps a posting cadence of about 38 posts per week, more than one per day.
Thebetterindia keeps its following list short (41) relative to 2.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,500β$18,000
Based on 2.7M followers and a 0.07% engagement rate, a single sponsored post by Thebetterindia is worth an estimated $9,500β$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Lifestyle creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Thebetterindia | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 2.43% |
| Average likes | 1,783 | 54,853 |
| Average comments | 19 | 522 |
| Posts per week | 38.04 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebetterindia | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.97% |
| Average likes | 1,783 | 33,444 |
| Average comments | 19 | 257 |
| Posts per week | 38.04 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
The Better India is a verified lifestyle brand based in India on Instagram, with 2.7M followers.
The Better India posts on Instagram as @thebetterindia.
The Better India has 2,717,497 followers on Instagram (2.7M) as of Mar 29, 2026.
The Better India's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by The Better India average 1,783 likes and 19 comments.
The Better India posts about 38 times per week on average.
The Better India is registered as a business account on Instagram and is verified.
The Better India is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 33,806 posts.
The Better India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
33,806
19
Avg Views
18,602
Posts / Week
38.04
Growth Score
1.4 / 100
Engagement
44.84%
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@iamrajatsharma
Followers
1.4M
Engagement
30.55%
Yes. The Better India carries the blue verified badge on Instagram.
A sponsored post from The Better India is estimated at $9,500 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
