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The Better India is a verified Lifestyle brand based in India, with 2.7M followers on Instagram. To date The Better India has posted 33,806 times, currently around 38 posts a week. Engagement runs at 0.07%, or about 1,783 likes and 19 comments per post.
Tracked in the InstME index, Thebetterindia is a Lifestyle account with 2.7M followers and a back catalogue of 33,806 posts.
Thebetterindia records a 0.07% engagement rate, in the bottom quarter (median: 2.43%) for the 177 Lifestyle accounts with over 1M followers tracked in the InstME index.
Followers leave about one comment for every 92 likes, an audience that mostly engages through likes.
Video posts from Thebetterindia average 18.6K views.
Thebetterindia keeps a posting cadence of about 38 posts per week, more than one per day.
InstME's audience-quality checks score Thebetterindia at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Thebetterindia keeps its following list short (41) relative to 2.7M followers, as established creators and brands tend to.
Estimated sponsored-post value
$9,500β$18,000
Based on 2.7M followers and a 0.07% engagement rate, a single sponsored post by Thebetterindia is worth an estimated $9,500β$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thebetterindia | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 2.43% |
| Average likes | 1,783 | 54,853 |
| Average comments | 19 | 522 |
| Posts per week | 38.04 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebetterindia | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.97% |
| Average likes | 1,783 | 33,444 |
| Average comments | 19 | 257 |
| Posts per week | 38.04 | 1.67 |
Median values from 184 accounts in India with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
The Better India is a verified lifestyle brand based in India on Instagram, with 2.7M followers.
The Better India posts on Instagram as @thebetterindia.
The Better India has 2,717,497 followers on Instagram (2.7M) as of Mar 29, 2026.
The Better India's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by The Better India average 1,783 likes and 19 comments.
The Better India posts about 38 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Better India's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Better India is registered as a business account on Instagram and is verified.
The Better India is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 33,806 posts.
Total Posts
33,806
Avg Comments
19
Predominantly women Β· mostly 18β34
Typical for Lifestyle creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
44.84%
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@iamrajatsharma
Followers
1.4M
Engagement
30.55%
The Better India's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Better India carries the blue verified badge on Instagram.
A sponsored post from The Better India is estimated at $9,500 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
