Followers
2.3M
Following
2.2K
Total Posts
Engagement Rate
0.01%
Avg Likes
155
Avg Comments
With 2.3M followers across 6,289 posts, Thebalm is one of the Beauty accounts tracked in the InstME index.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Thebalm's 0.01% engagement rate is in the bottom quarter (median: 0.44%).
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
The account follows just 2,170 others against 2.3M followers — a ratio typical of established creators and brands.
| Metric | Thebalm | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.44% |
| Average likes | 155 | 10,836 |
| Average comments | 12 | 288 |
| Posts per week | 1.15 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
Thebalm has 2,309,493 followers on Instagram (2.3M) as of Jul 11, 2026.
Thebalm's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.44%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Thebalm average 155 likes and 12 comments.
Thebalm posts about 1 time per week on average.
Thebalm is registered as a business account on Instagram and is verified.
6,289
12
Avg Views
0
Posts / Week
1.15
Growth Score
0.2 / 100
2.9M
Engagement
2.4%
