Followers
2.3M
Following
2.2K
Total Posts
Engagement Rate
0.01%
Avg Likes
155
Avg Comments
theBalm Cosmetics runs a verified Beauty brand account based in United States with 2.3M followers on Instagram. theBalm Cosmetics has shared 6,289 posts to date, currently around 1 post a week. Posts average 155 likes and 12 comments, an engagement rate of 0.01%.
The Beauty account Thebalm has posted 6,289 times on Instagram and drawn 2.3M followers.
Among 361 Beauty accounts with over 1M followers in the InstME index, Thebalm's 0.01% engagement rate comes in in the bottom quarter (median: 0.32%).
Roughly one in 13 likes comes with a comment, an unusually discussion-heavy audience.
Thebalm maintains a rhythm of about one post per week.
The account follows just 2,170 others against 2.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$8,100–$15,000
Based on 2.3M followers and a 0.01% engagement rate, a single sponsored post by Thebalm is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Thebalm | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.32% |
| Average likes | 155 | 6,917 |
| Average comments | 12 | 196 |
| Posts per week | 1.15 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thebalm | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.29% |
| Average likes | 155 | 5,545 |
| Average comments | 12 | 221 |
| Posts per week | 1.15 | 2.05 |
Median values from 68 Beauty accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
theBalm Cosmetics is a verified beauty brand based in United States on Instagram, with 2.3M followers.
theBalm Cosmetics posts on Instagram as @thebalm.
theBalm Cosmetics has 2,309,493 followers on Instagram (2.3M) as of Jul 11, 2026.
theBalm Cosmetics's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by theBalm Cosmetics average 155 likes and 12 comments.
theBalm Cosmetics posts about 1 time per week on average.
theBalm Cosmetics is registered as a business account on Instagram and is verified.
theBalm Cosmetics is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 6,289 posts.
theBalm Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,289
12
Posts / Week
1.15
Growth Score
0.2 / 100
Follower Ratio
1064.3×
Engagement
0.01%
Yes. theBalm Cosmetics carries the blue verified badge on Instagram.
A sponsored post from theBalm Cosmetics is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
