Yoga & Activewear empowering you to move freely throughout the life you create.
Followers
231.4K
Following
2.3K
Total Posts
Engagement Rate
0.07%
Avg Likes
106
Avg Comments
THE UPSIDE is a verified Fitness brand based in Australia, with 231.4K followers on Instagram. Its posts sit across fitness and fashion. To date THE UPSIDE has posted 7,191 times, currently around 5 posts a week. Engagement runs at 0.07%, or about 106 likes and 48 comments per post.
On Instagram, The_upside runs a Fitness account that has published 7,191 posts and gathered 231.4K followers.
For Fitness accounts with 100K–1M followers, The_upside's 0.07% engagement rate is in the bottom quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, The_upside has published about 5 posts per week.
The_upside follows only 2,301 accounts while being followed by 231.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$810–$1,500
Based on 231.4K followers and a 0.07% engagement rate, a single sponsored post by The_upside is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Fashion
| Metric | The_upside | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.82% |
| Average likes | 106 | 4,679 |
| Average comments | 48 | 94 |
| Posts per week | 4.53 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_upside | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.7% |
| Average likes | 106 | 1,539 |
| Average comments | 48 | 38 |
| Posts per week | 4.53 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
THE UPSIDE is a verified fitness brand based in Australia on Instagram, with 231.4K followers.
THE UPSIDE posts on Instagram as @the_upside.
THE UPSIDE has 231,447 followers on Instagram (231.4K) as of Jul 11, 2026.
THE UPSIDE's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by THE UPSIDE average 106 likes and 48 comments.
THE UPSIDE posts about 5 times per week on average.
THE UPSIDE is registered as a business account on Instagram and is verified.
THE UPSIDE is categorized as a fitness and fashion account in the InstME index, based on the profile's bio and Instagram category across 7,191 posts.
THE UPSIDE's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,191
48
Posts / Week
4.53
Growth Score
1.4 / 100
Follower Ratio
100.6×
Engagement
0.4%
Yes. THE UPSIDE carries the blue verified badge on Instagram.
A sponsored post from THE UPSIDE is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
