THE UPSIDE is a verified Fitness brand based in Australia, with 231.4K followers on Instagram. Its posts sit across fitness and fashion. To date THE UPSIDE has posted 7,191 times, currently around 5 posts a week. Engagement runs at 0.07%, or about 106 likes and 48 comments per post.
On Instagram, The_upside runs a Fitness account that has published 7,191 posts and gathered 231.4K followers.
For Fitness accounts with 100K–1M followers, The_upside's 0.07% engagement rate is in the bottom quarter (median: 1.82%), a read from 2,038 accounts in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, The_upside has published about 5 posts per week.
The_upside follows only 2,301 accounts while being followed by 231.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$810–$1,500
Based on 231.4K followers and a 0.07% engagement rate, a single sponsored post by The_upside is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Fashion
| Metric | The_upside | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.82% |
| Average likes | 106 | 4,679 |
| Average comments | 48 | 94 |
| Posts per week | 4.53 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_upside | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.7% |
| Average likes | 106 | 1,539 |
| Average comments | 48 | 38 |
| Posts per week | 4.53 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
THE UPSIDE is a verified fitness brand based in Australia on Instagram, with 231.4K followers.
THE UPSIDE posts on Instagram as @the_upside.
THE UPSIDE has 231,447 followers on Instagram (231.4K) as of Jul 11, 2026.
THE UPSIDE's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by THE UPSIDE average 106 likes and 48 comments.
THE UPSIDE posts about 5 times per week on average.
THE UPSIDE is registered as a business account on Instagram and is verified.
THE UPSIDE is categorized as a fitness and fashion account in the InstME index, based on the profile's bio and Instagram category across 7,191 posts.
Yoga & Activewear empowering you to move freely throughout the life you create. #THEUPSIDE #SPORTMYSTYLE
Total Posts
7,191
Avg Comments
48
Engagement
1.37%
THE UPSIDE's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. THE UPSIDE carries the blue verified badge on Instagram.
A sponsored post from THE UPSIDE is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
