A full-service global music distribution company. Empowering businesses and creators since 1997.
Followers
124.7K
Following
2.8K
Total Posts
Engagement Rate
0.84%
Avg Likes
1,034
Avg Comments
Reaching 124.7K followers on Instagram, The Orchard is a verified Music brand. Its posts sit across music and business. The Orchard has shared 2,780 posts to date, currently around 6 posts a week. Typical posts draw 1,034 likes and 12 comments, putting engagement at 0.84%.
On Instagram, The_orchard_ runs a Music account that has published 2,780 posts and gathered 124.7K followers.
For Music accounts with 100K–1M followers, The_orchard_'s 0.84% engagement rate is below the median of 1.76%, a read from 4,576 accounts in the InstME index.
The audience comments once per 87 likes on average, an audience that mostly engages through likes.
Video posts average 69.5K views, reaching roughly 56% of The_orchard_'s follower base per post.
In recent weeks The_orchard_ has kept to about 6 posts per week.
The_orchard_ scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$440–$810
Based on 124.7K followers and a 0.84% engagement rate, a single sponsored post by The_orchard_ is worth an estimated $440–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_orchard_ | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.76% |
| Average likes | 1,034 | 4,115 |
| Average comments | 12 | 114 |
| Posts per week | 6.1 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
The Orchard is a verified music brand on Instagram, with 124.7K followers.
The Orchard posts on Instagram as @the_orchard_.
The Orchard has 124,748 followers on Instagram (124.7K) as of Apr 9, 2026.
The Orchard's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by The Orchard average 1,034 likes and 12 comments.
The Orchard posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Orchard's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Orchard is registered as a business account on Instagram and is verified.
The Orchard is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 2,780 posts.
2,780
12
Avg Views
69,460
Posts / Week
6.1
Growth Score
16.8 / 100
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
Engagement
0.06%
Yes. The Orchard carries the blue verified badge on Instagram.
A sponsored post from The Orchard is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
