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Followers
321.6K
Following
3.8K
Total Posts
Engagement Rate
0.95%
Avg Likes
3,028
Avg Comments
The Lane is a verified Beauty creator, with 321.6K followers on Instagram. The Lane has shared 6,340 posts to date, currently less than one post a week. Posts average 3,028 likes and 35 comments, an engagement rate of 0.95%.
Tracked in the InstME index, The_lane is a Beauty account with 321.6K followers and a back catalogue of 6,340 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, The_lane's 0.95% engagement rate lands above the median of 0.47%.
Followers leave about one comment for every 87 likes, an audience that mostly engages through likes.
In recent weeks The_lane has kept to less than one post per week.
The_lane scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$1,100–$2,100
Based on 321.6K followers and a 0.95% engagement rate, a single sponsored post by The_lane is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | The_lane | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 0.47% |
| Average likes | 3,028 | 1,059 |
| Average comments | 35 | 46 |
| Posts per week | 0.32 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Lane is a verified beauty creator on Instagram, with 321.6K followers.
The Lane posts on Instagram as @the_lane.
The Lane has 321,576 followers on Instagram (321.6K) as of Apr 24, 2026.
The Lane's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by The Lane average 3,028 likes and 35 comments.
The Lane posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Lane's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Lane is registered as a creator account on Instagram and is verified.
The Lane is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 6,340 posts.
6,340
35
Posts / Week
0.32
Growth Score
19 / 100
ER Rank
46th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.03%
Yes. The Lane carries the blue verified badge on Instagram.
A sponsored post from The Lane is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
