Culture x Food x Music x Experiences For the all! 📍@dopebbq_
Outreach This Creator For FreeFollowers
14.9K
Following
2K
Total Posts
Engagement Rate
0.99%
Avg Likes
129
Avg Comments
The General Public is a Food brand based in New Zealand. The account has built 14.9K followers on Instagram. Content spans food and music. To date The General Public has posted 319 times, currently less than one post a week. Posts average 129 likes and 18 comments, an engagement rate of 0.99%.
The Food account The_generalpublic has posted 319 times on Instagram and drawn 14.9K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, The_generalpublic's 0.99% engagement rate comes in above the median of 0.75%.
The comment-to-like ratio works out to one comment per 7 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$52–$97
Based on 14.9K followers and a 0.99% engagement rate, a single sponsored post by The_generalpublic is worth an estimated $52–$97. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Music
| Metric | The_generalpublic | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 0.75% |
| Average likes | 129 | 177 |
| Average comments | 18 | 10 |
| Posts per week | 0.64 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_generalpublic | Cohort median |
|---|---|---|
| Engagement rate | 0.99% | 1.59% |
| Average likes | 129 | 372 |
| Average comments | 18 | 16 |
| Posts per week | 0.64 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
The General Public is a food brand based in New Zealand on Instagram, with 14.9K followers.
The General Public posts on Instagram as @the_generalpublic.
The General Public has 14,870 followers on Instagram (14.9K) as of Jul 11, 2026.
The General Public's engagement rate is 0.99%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The General Public average 129 likes and 18 comments.
The General Public posts less than once a week on average.
The General Public is registered as a business account on Instagram.
The General Public is categorized as a food and music account in the InstME index, based on the profile's bio and Instagram category across 319 posts.
The General Public's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
319
18
Posts / Week
0.64
Growth Score
19.8 / 100
Follower Ratio
7.6×
Engagement
0.52%
A sponsored post from The General Public is estimated at $52 to $97. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
