🍪 Home of Houston’s Most Viral Cookies ✨ Open Daily • 9AM–9PM 📍 Across from Memorial HS ☕ Cookies • Dessert Bar • Ice Cream • Coffee.
Outreach This Creator For FreeEMPIRE COOKIES | Houston TX is a Home & DIY brand based in United States. The account has built 36.2K followers on Instagram. The account posts mainly around home & diy and lifestyle topics. The account has published 1,120 posts, currently around 4 posts a week. Typical posts draw 415 likes and 14 comments, putting engagement at 1.18%.
Counting 36.2K followers and 1,120 posts, The_empirecookies sits in the InstME index as a Home & DIY account.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, The_empirecookies's 1.18% engagement rate is above the median of 0.75%.
Comments arrive at about one per 31 likes, a sign of a healthy amount of conversation.
The_empirecookies maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$150–$280
Based on 36.2K followers and a 1.18% engagement rate, a single sponsored post by The_empirecookies is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | The_empirecookies | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 0.75% |
| Average likes | 415 | 200 |
| Average comments | 14 | 9 |
| Posts per week | 4.45 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | The_empirecookies | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 0.55% |
| Average likes | 415 | 132 |
| Average comments | 14 | 7 |
| Posts per week | 4.45 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 25, 2026
EMPIRE COOKIES | Houston TX is a home & diy brand based in United States on Instagram, with 36.2K followers.
EMPIRE COOKIES | Houston TX posts on Instagram as @the_empirecookies.
EMPIRE COOKIES | Houston TX has 36,175 followers on Instagram (36.2K) as of Sep 25, 2026.
EMPIRE COOKIES | Houston TX's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by EMPIRE COOKIES | Houston TX average 415 likes and 14 comments.
EMPIRE COOKIES | Houston TX posts about 4 times per week on average.
EMPIRE COOKIES | Houston TX is registered as a business account on Instagram.
EMPIRE COOKIES | Houston TX is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,120 posts.
Total Posts
1,120
Avg Comments
14
Engagement
1.92%
EMPIRE COOKIES | Houston TX's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from EMPIRE COOKIES | Houston TX is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
