Welcome to the home of Dewar’s. Est.1846 The World’s Most Awarded Blended Scotch Enjoy Responsibly. Our content is for legal drinking age only.
Followers
103.9K
Following
176
Total Posts
Engagement Rate
0.19%
Avg Likes
198
Avg Comments
Dewar's is a verified Home & DIY brand based in United States, with 103.9K followers on Instagram. To date Dewar's has posted 280 times, currently around 3 posts a week. Engagement runs at 0.19%, or about 198 likes and 3 comments per post.
Dewars shows up in the InstME index as a Home & DIY account, 103.9K followers, 280 posts.
Dewars has an engagement rate of 0.19%, which is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
Followers leave about one comment for every 59 likes, a healthy amount of conversation.
Dewars currently publishes about 3 posts per week.
Dewars follows only 176 accounts while being followed by 103.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$360–$680
Based on 103.9K followers and a 0.19% engagement rate, a single sponsored post by Dewars is worth an estimated $360–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Dewars | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.63% |
| Average likes | 198 | 1,415 |
| Average comments | 3 | 30 |
| Posts per week | 3.37 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dewars | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.57% |
| Average likes | 198 | 1,003 |
| Average comments | 3 | 26 |
| Posts per week | 3.37 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Dewar's is a verified home & diy brand based in United States on Instagram, with 103.9K followers.
Dewar's posts on Instagram as @dewars.
Dewar's has 103,937 followers on Instagram (103.9K) as of Jul 12, 2026.
Dewar's's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Dewar's average 198 likes and 3 comments.
Dewar's posts about 3 times per week on average.
Dewar's is registered as a business account on Instagram and is verified.
Dewar's is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 280 posts.
Dewar's's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
280
3
Posts / Week
3.37
Growth Score
3.8 / 100
Follower Ratio
590.6×
Engagement
0.6%
Yes. Dewar's carries the blue verified badge on Instagram.
A sponsored post from Dewar's is estimated at $360 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
