The home of all things British culture, news and things that could only happen here 🇬🇧
Outreach This Creator For FreeFollowers
290.7K
Following
6
Total Posts
Engagement Rate
2.72%
Avg Likes
7,790
Avg Comments
On Instagram, Daily Mail UK is a verified Home & DIY brand based in United States with an audience of 290.7K. Its posts sit across home & diy and lifestyle. The account has published 1,184 posts, currently around 2 posts a week. Typical posts draw 7,790 likes and 128 comments, putting engagement at 2.72%.
Dailymailuk shows up in the InstME index as a Home & DIY account, 290.7K followers, 1,184 posts.
Dailymailuk has an engagement rate of 2.72%, which is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers, based on 436 accounts in the InstME index.
For roughly every 61 likes there is one comment, an audience that mostly engages through likes.
On average Dailymailuk's video content earns 148.9K views, roughly 51% of the follower base per post.
Dailymailuk keeps a posting cadence of about one post per week.
Quality checks give Dailymailuk 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Dailymailuk follows only 6 accounts while being followed by 290.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,800–$5,100
Based on 290.7K followers and a 2.72% engagement rate, a single sponsored post by Dailymailuk is worth an estimated $2,800–$5,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Dailymailuk | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 0.63% |
| Average likes | 7,790 | 1,415 |
| Average comments | 128 | 30 |
| Posts per week | 1.5 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dailymailuk | Cohort median |
|---|---|---|
| Engagement rate | 2.72% | 0.57% |
| Average likes | 7,790 | 1,003 |
| Average comments | 128 | 26 |
| Posts per week | 1.5 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Daily Mail UK is a verified home & diy brand based in United States on Instagram, with 290.7K followers.
Daily Mail UK posts on Instagram as @dailymailuk.
Daily Mail UK has 290,673 followers on Instagram (290.7K) as of Mar 26, 2026.
Daily Mail UK's engagement rate is 2.72%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Daily Mail UK average 7,790 likes and 128 comments.
Daily Mail UK posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Daily Mail UK's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Daily Mail UK is registered as a business account on Instagram and is verified.
Daily Mail UK is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,184 posts.
1,184
128
Avg Views
148,908
Posts / Week
1.5
Growth Score
54.4 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
Engagement
1.04%
Daily Mail UK's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Daily Mail UK carries the blue verified badge on Instagram.
A sponsored post from Daily Mail UK is estimated at $2,800 to $5,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
