Building F&B Brands Private dining @twelveflavours 🐓 Cafe For business:
Derek Cheong | MasterChef runs a verified Food creator account with 11K followers on Instagram. The account posts mainly around food and business topics. To date Derek Cheong | MasterChef has posted 216 times, currently less than one post a week. Engagement runs at 5.17%, or about 551 likes and 16 comments per post.
The.rek has built an audience of 11K followers on Instagram over 216 posts as a Food account.
The.rek's 5.17% engagement rate is in the top quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Comments arrive at about one per 35 likes, a sign of a healthy amount of conversation.
The.rek maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$150–$290
Based on 11K followers and a 5.17% engagement rate, a single sponsored post by The.rek is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Business
| Metric | The.rek | Cohort median |
|---|---|---|
| Engagement rate | 5.17% | 0.75% |
| Average likes | 551 | 177 |
| Average comments | 16 | 10 |
| Posts per week | 0.04 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Derek Cheong | MasterChef is a verified food creator on Instagram, with 11K followers.
Derek Cheong | MasterChef posts on Instagram as @the.rek.
Derek Cheong | MasterChef has 10,973 followers on Instagram (11K) as of Sep 13, 2026.
Derek Cheong | MasterChef's engagement rate is 5.17%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Derek Cheong | MasterChef average 551 likes and 16 comments.
Derek Cheong | MasterChef posts less than once a week on average.
Derek Cheong | MasterChef is registered as a creator account on Instagram and is verified.
Derek Cheong | MasterChef is categorized as a food and business account in the InstME index, based on the profile's bio and Instagram category across 216 posts.
Total Posts
216
Avg Comments
16
32.8K
Engagement
1.63%
Yes. Derek Cheong | MasterChef carries the blue verified badge on Instagram.
A sponsored post from Derek Cheong | MasterChef is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
