Makeup lover who’s always searching for the best products and great bargains. (Beauty finds from Northern Virginia unless otherwise stated.)
Outreach This Creator For FreeFollowers
42.1K
Following
2.4K
Total Posts
Engagement Rate
0.44%
Avg Likes
182
Avg Comments
That's So Taupe runs a Beauty creator account with 42.1K followers on Instagram. Its posts sit across beauty and tech. To date That's So Taupe has posted 6,108 times, currently around 2 posts a week. Typical posts draw 182 likes and 2 comments, putting engagement at 0.44%.
As a Beauty account, Thatssotaupe reaches 42.1K followers on Instagram across 6,108 published posts.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Thatssotaupe's 0.44% engagement rate comes in below the median of 0.57%.
The comment-to-like ratio works out to one comment per 95 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Thatssotaupe comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$270
Based on 42.1K followers and a 0.44% engagement rate, a single sponsored post by Thatssotaupe is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thatssotaupe | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.57% |
| Average likes | 182 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 2.11 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
That's So Taupe is a beauty creator on Instagram, with 42.1K followers.
That's So Taupe posts on Instagram as @thatssotaupe.
That's So Taupe has 42,095 followers on Instagram (42.1K) as of Jul 15, 2026.
That's So Taupe's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by That's So Taupe average 182 likes and 2 comments.
That's So Taupe posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of That's So Taupe's followers are low-quality or inactive, giving an audience-quality score of 94/100.
That's So Taupe is registered as a creator account on Instagram.
That's So Taupe is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 6,108 posts.
6,108
2
Posts / Week
2.11
Growth Score
8.8 / 100
ER Rank
30th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
0.13%
A sponsored post from That's So Taupe is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
