Makeup lover who’s always searching for the best products and great bargains. (Beauty finds from Northern Virginia unless otherwise stated.)
Outreach This Creator For FreeThat's So Taupe runs a Beauty creator account with 42.1K followers on Instagram. Its posts sit across beauty and tech. To date That's So Taupe has posted 6,108 times, currently around 2 posts a week. Typical posts draw 182 likes and 2 comments, putting engagement at 0.44%.
As a Beauty account, Thatssotaupe reaches 42.1K followers on Instagram across 6,108 published posts.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Thatssotaupe's 0.44% engagement rate comes in below the median of 0.57%.
The comment-to-like ratio works out to one comment per 95 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
Thatssotaupe comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$270
Based on 42.1K followers and a 0.44% engagement rate, a single sponsored post by Thatssotaupe is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thatssotaupe | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.57% |
| Average likes | 182 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 2.11 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
That's So Taupe is a beauty creator on Instagram, with 42.1K followers.
That's So Taupe posts on Instagram as @thatssotaupe.
That's So Taupe has 42,095 followers on Instagram (42.1K) as of Jul 15, 2026.
That's So Taupe's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by That's So Taupe average 182 likes and 2 comments.
That's So Taupe posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of That's So Taupe's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
6,108
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
Engagement
1.79%
That's So Taupe is registered as a creator account on Instagram.
That's So Taupe is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 6,108 posts.
A sponsored post from That's So Taupe is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
