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Followers
12.8M
Following
14
Total Posts
Engagement Rate
0.02%
Avg Likes
2,600
Avg Comments
Temu Official runs a verified Shopping & retail brand account with 12.8M followers on Instagram. To date Temu Official has posted 2,809 times, currently around 28 posts a week. Typical posts draw 2,600 likes and 85 comments, putting engagement at 0.02%.
Temu is a Shopping & retail account on Instagram with 12.8M followers and 2,809 published posts.
Temu's average post pulls 2,600 likes and 85 comments, roughly one interaction per 4,752 followers.
Comments arrive at about one per 31 likes, a sign of a healthy amount of conversation.
Temu's output runs to about 28 posts per week, more than one per day.
With 12.8M followers but only 14 accounts followed back, Temu shows the ratio of a well-established account.
Estimated sponsored-post value
$45,000–$83,000
Based on 12.8M followers and a 0.02% engagement rate, a single sponsored post by Temu is worth an estimated $45,000–$83,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Temu | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 2,600 | 25,711 |
| Average comments | 85 | 376 |
| Posts per week | 28 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Temu Official is a verified shopping & retail brand on Instagram, with 12.8M followers.
Temu Official posts on Instagram as @temu.
Temu Official has 12,756,844 followers on Instagram (12.8M) as of Jul 15, 2026.
Temu Official's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Temu Official average 2,600 likes and 85 comments.
Temu Official posts about 28 times per week on average.
Temu Official is registered as a business account on Instagram and is verified.
Temu Official is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,809 posts.
Yes. Temu Official carries the blue verified badge on Instagram.
2,809
85
Posts / Week
28
Growth Score
0.4 / 100
Follower Ratio
911203.1×
0.09%
A sponsored post from Temu Official is estimated at $45,000 to $83,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
