The official account of Ted Baker in South Africa. The adventure starts here. Tag us to share your latest looks
Ted Baker is a verified Food brand based in South Africa. The account has built 25.6K followers on Instagram. The account posts mainly around food and travel topics. Ted Baker has shared 220 posts to date, currently around 4 posts a week. Engagement runs at 0.23%, or about 53 likes and 6 comments per post.
Counting 25.6K followers and 220 posts, Tedbaker.za sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Tedbaker.za posts a 0.23% engagement rate that is in the bottom quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Lately Tedbaker.za has been publishing about 4 posts per week.
Estimated sponsored-post value
$90–$170
Based on 25.6K followers and a 0.23% engagement rate, a single sponsored post by Tedbaker.za is worth an estimated $90–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
| Metric | Tedbaker.za | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 53 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 4.2 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Tedbaker.za | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.92% |
| Average likes | 53 | 241 |
| Average comments | 6 | 13 |
| Posts per week | 4.2 | 0.61 |
Median values from 449 accounts in South Africa with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Ted Baker is a verified food brand based in South Africa on Instagram, with 25.6K followers.
Ted Baker posts on Instagram as @tedbaker.za.
Ted Baker has 25,623 followers on Instagram (25.6K) as of Sep 18, 2026.
Ted Baker's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Ted Baker average 53 likes and 6 comments.
Ted Baker posts about 4 times per week on average.
Ted Baker is registered as a business account on Instagram and is verified.
Ted Baker is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 220 posts.
Ted Baker's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
220
Avg Comments
6
Engagement
0.5%
Yes. Ted Baker carries the blue verified badge on Instagram.
A sponsored post from Ted Baker is estimated at $90 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
