Official account of Swansea City Football Club 🦢
Swansea City AFC runs a verified Sports brand account based in United Kingdom with 483.8K followers on Instagram. To date Swansea City AFC has posted 8,780 times, currently around 1 post a week. Engagement runs at 0.49%, or about 2,332 likes and 31 comments per post.
The Sports account Swansofficial has posted 8,780 times on Instagram and drawn 483.8K followers.
Swansofficial's 0.49% engagement rate is in the bottom quarter (median: 1.48%) among Sports accounts with 100K–1M followers, measured across 319 accounts in the InstME index.
Roughly one in 76 likes comes with a comment, an audience that mostly engages through likes.
Lately Swansofficial has been publishing about one post per week.
Audience-quality analysis puts Swansofficial at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 330 others against 483.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,100
Based on 483.8K followers and a 0.49% engagement rate, a single sponsored post by Swansofficial is worth an estimated $1,700–$3,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Swansofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.48% |
| Average likes | 2,332 | 4,134 |
| Average comments | 31 | 59 |
| Posts per week | 1.25 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Swansofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 0.72% |
| Average likes | 2,332 | 1,651 |
| Average comments | 31 | 45 |
| Posts per week | 1.25 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
Swansea City AFC is a verified sports brand based in United Kingdom on Instagram, with 483.8K followers.
Swansea City AFC posts on Instagram as @swansofficial.
Swansea City AFC has 483,778 followers on Instagram (483.8K) as of Aug 31, 2026.
Swansea City AFC's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Swansea City AFC average 2,332 likes and 31 comments.
Swansea City AFC posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Swansea City AFC's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Swansea City AFC is registered as a business account on Instagram and is verified.
Swansea City AFC is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 8,780 posts.
Avg Comments
31
Predominantly men · mostly 18–34
Typical for Sports creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.24%
Swansea City AFC's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Swansea City AFC carries the blue verified badge on Instagram.
A sponsored post from Swansea City AFC is estimated at $1,700 to $3,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
